Brand · GTM Strategy · Demand · AI Automation

Driving Go-To-Market success for B2B SaaS companies. Fractional CMO leadership to align GTM strategy, accelerate pipeline and scale efficiently.

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Growth is hard when

Your GTM motions are disconnected

ABM, outbound, inbound and partner channels often operate in silos. Without a clear strategy to unify them, efforts become fragmented. Marketing runs one play, sales another, and product priorities don’t align—resulting in lost revenue and wasted resources.

Strategy gaps lead to random tactics

Many teams default to tactical “random acts of marketing” because there’s no cohesive plan. Without prioritization, execution becomes reactive, leading to inconsistent results and an unpredictable pipeline.

Lack of clarity on ICP and narrative

If your team can’t clearly articulate who you serve and why you’re different, you’ll burn through budget on messaging that doesn’t resonate. Confused buyers don’t convert.

Funnel leakage & missed opportunities

Utilize your own language models to develop a bot tailored to your specific context and needs

Inefficient resource allocation

Companies often spread budget thin across tools, agencies, and campaigns without knowing what truly drives ROI. Without data-backed prioritization, you end up over-investing in low-impact tactics while missing high-leverage opportunities.

Hiring at the wrong time

Bringing on a full-time CMO or marketing team too early is one of the most expensive mistakes growth-stage companies make. It leads to burning cash without proven GTM strategy, resulting in layoffs, wasted months, and stalled momentum.

Hi, I’m Nayab Dar

Fractional CMO & growth Advisor
for B2B SaaS Tech Companies

I help high-growth B2B SaaS and technology companies transform their go-to-market strategy, build demand engines, and accelerate revenue, without the overhead of a full-time CMO. Backed by 15+ years of global marketing leadership, I’ve scaled marketing impact across NAMER, LATAM, EMEA, and APAC regions.


Location: Canada / US

20

B2B SaaS Organizations

15+

Years of Leadership

Experience

$1B+

Marketing Sourced Revenue

Get in Touch

Hi, I’m Nayab Dar

Fractional CMO & growth Advisor
for B2B SaaS Tech Companies

I help high-growth B2B SaaS and technology companies transform their go-to-market strategy, build demand engines, and accelerate revenue, without the overhead of a full-time CMO. Backed by 15+ years of global marketing leadership, I’ve scaled marketing impact across NAMER, LATAM, EMEA, and APAC regions.


Location: Canada / US

20

B2B SaaS Organizations

15+

Years of Leadership

Experience

$1B+

Marketing Sourced Revenue

Get in Touch

Hi, I’m Nayab Dar

Fractional CMO & growth Advisor
for B2B SaaS Tech Companies

I help high-growth B2B SaaS and technology companies transform their go-to-market strategy, build demand engines, and accelerate revenue, without the overhead of a full-time CMO. Backed by 15+ years of global marketing leadership, I’ve scaled marketing impact across NAMER, LATAM, EMEA, and APAC regions.


Location: Canada / US

20

B2B SaaS Organizations

15+

Years of Leadership

Experience

$1B+

Marketing Sourced Revenue

Get in Touch

Who I Help

Founders and leadership teams of B2B SaaS companies post-Seed or Series A who want to:

Scale GTM without over-hiring or burning cash

Hiring a full-time CMO and building a marketing team too early can cost $250K+ annually without guaranteeing results. With GTMDrive, you get executive-level leadership without the overhead

Build clarity around GTM motions (PLG, ABM, outbound).

Many growth-stage companies waste months running misaligned motions—PLG, outbound, and ABM often compete instead of complementing each other.

Align marketing, sales, and product for faster growth.

Misalignment across GTM teams is one of the biggest killers of growth. Marketing generates leads that sales can’t convert, or product priorities don’t support GTM initiatives.

Selected Company Engagements

Selected Company Engagements

Driving growth, brand, and revenue acceleration across global B2B tech organizations

How it works

Four pillars for scalable GTM growth

01 // BRAND & POSITIONING

Marketing without clarity is a recipe for waste.

We’ll define your ICP, craft a differentiated narrative, and align messaging to ensure you stand out in competitive markets.

Outcome: A strong foundation for all GTM activities.

02 // GTM & MARKETING STRATEGY

Strategy without execution is just theory.

We build your 90-day GTM roadmap, integrating PLG, outbound, ABM, and partner plays into one cohesive growth engine.

Outcome: Alignment, focus, and a clear plan that drives results.

03 // DEMAND GENERATION & PREDICTABLE PIPELINE

Leads without conversion are meaningless.

We design and optimize full-funnel programs, launch campaigns, and enable your team with product marketing insights.

Outcome: A repeatable system that turns prospects into revenue at scale.

04 // AI-POWERED GTM & AUTOMATION

Modern GTM demands speed and efficiency.

We leverage AI-driven insights and agentic automation to streamline execution, personalize engagement, and reduce costs without sacrificing results.

Outcome: Faster GTM cycles, lower overhead, and a future-ready growth engine.

Flexible engagements designed for real results.
From full-scale leadership to focused advisory sessions, choose the engagement model that fits your goals and resources.

Fractional
CMO / VP

Bring on an experienced marketing leader to own your strategy and manage execution, without the cost of a full-time hire. Availability is limited and offered on a first-come basis.

Learn More

Marketing
Advisor

Get the strategic marketing support you need for your short-term projects. This can include, but is not limited to, digital marketing, brand review, product marketing…

Learn More

GTM Accelerator
Session

A 60-90 minute private advisory session designed to tackle your most pressing marketing challenge and leave you with a clear, actionable plan.


Learn More

FAQ

What is a Fractional CMO, and how can it benefit my company?

A Fractional CMO is a senior marketing leader who works with your business on a part-time or project basis. Instead of hiring a full-time executive, you get strategic leadership and execution oversight without the overhead. You get the high-level thinking, planning, and accountability of a seasoned operator embedded in your company, focused on building a sustainable growth engine without the cost and commitment of a full-time executive hire. Engagements are structured to fit your needs, whether ongoing or short-term.

Why should we hire a Fractional CMO instead of a full-time leader?

This comes down to getting the right expertise for your specific stage of growth. Compared to a Full-Time Hire: Most companies in the $10M-$50M ARR range need senior strategic guidance but don't have 40 hours a week of executive-level work. A fractional engagement gives you access to the same caliber of talent as a $350k+ full-time SVP for a fraction of the cost, avoiding long-term overhead and equity dilution until you're truly ready for that scale.

Compared to an Agency: Agencies execute tactics. A Fractional CMO sets strategy, aligns marketing with business goals, and ensures all activities drive measurable impact. I don’t just deliver campaigns—I build the foundation, roadmap, and accountability that agencies follow.

What is the ideal company profile for this type of engagement?

My services are specifically designed for B2B technology companies that have found product-market fit and are facing the challenges of scaling. The most common trigger is that the growth engine has stalled; the founder-led sales and random acts of marketing that got you here are no longer sufficient to reach your next milestone, and you need a sophisticated, repeatable system to get there. A Fractional CMO brings structure and leadership during critical growth phases, so you scale smart without overspending.

Do you handle execution or just strategy?

I own the strategy and guide execution, working closely with your team or partners. For companies without internal marketing teams, I help build the right structure and recommend trusted specialists or agencies. The goal: ensure the strategy turns into results.

How quickly can we start seeing results?

Most companies start seeing strategic clarity and prioritized plans within the first 30 days. Execution results depend on your existing team and channels, but predictable growth frameworks start showing impact in 90 days or less.

What does a typical 90-day Fractional CMO engagement look like?

We operate in focused sprints designed for immediate impact and long-term capability building.

Month 1 (Diagnostic & Roadmap): I conduct a deep audit of your entire GTM function, your team, tech stack, processes, and performance. We conclude with a comprehensive 90 Day Strategic Roadmap that becomes our shared playbook.

Month 2 (Foundation & Pilots): We execute on the roadmap, launching foundational improvements to your brand messaging and deploying high-impact pilot programs, such as a new ABM campaign or an initial agentic workflow for sales research.

Month 3 (Scaling & Optimization): We analyze the data from our pilot programs, scale what's working, and establish a rhythm of continuous performance optimization. The goal is to create a repeatable process that your team can own.

How is success measured?

Success is measured through pipeline growth, revenue impact, and GTM alignment metrics. I work with your leadership team to define clear KPIs at the start of the engagement, no vanity metrics, only results that matter to your business.

What happens when the engagement ends? Is there a transition plan?

My primary goal is to make myself redundant. A successful engagement means I have built a sustainable growth engine and trained your team to operate it. We will have a clear transition plan from day one. When your company's scale and needs have grown to the point where a full-time executive is the right next step, I will help you write the job description, interview candidates, and ensure a seamless handover to your new permanent leader. My success is defined by your long-term, independent success.

What is a Fractional CMO, and how can it benefit my company?

A Fractional CMO is a senior marketing leader who works with your business on a part-time or project basis. Instead of hiring a full-time executive, you get strategic leadership and execution oversight without the overhead. You get the high-level thinking, planning, and accountability of a seasoned operator embedded in your company, focused on building a sustainable growth engine without the cost and commitment of a full-time executive hire. Engagements are structured to fit your needs, whether ongoing or short-term.

Why should we hire a Fractional CMO instead of a full-time leader?

This comes down to getting the right expertise for your specific stage of growth. Compared to a Full-Time Hire: Most companies in the $10M-$50M ARR range need senior strategic guidance but don't have 40 hours a week of executive-level work. A fractional engagement gives you access to the same caliber of talent as a $350k+ full-time SVP for a fraction of the cost, avoiding long-term overhead and equity dilution until you're truly ready for that scale.

Compared to an Agency: Agencies execute tactics. A Fractional CMO sets strategy, aligns marketing with business goals, and ensures all activities drive measurable impact. I don’t just deliver campaigns—I build the foundation, roadmap, and accountability that agencies follow.

What is the ideal company profile for this type of engagement?

My services are specifically designed for B2B technology companies that have found product-market fit and are facing the challenges of scaling. The most common trigger is that the growth engine has stalled; the founder-led sales and random acts of marketing that got you here are no longer sufficient to reach your next milestone, and you need a sophisticated, repeatable system to get there. A Fractional CMO brings structure and leadership during critical growth phases, so you scale smart without overspending.

Do you handle execution or just strategy?

I own the strategy and guide execution, working closely with your team or partners. For companies without internal marketing teams, I help build the right structure and recommend trusted specialists or agencies. The goal: ensure the strategy turns into results.

How quickly can we start seeing results?

Most companies start seeing strategic clarity and prioritized plans within the first 30 days. Execution results depend on your existing team and channels, but predictable growth frameworks start showing impact in 90 days or less.

What does a typical 90-day Fractional CMO engagement look like?

We operate in focused sprints designed for immediate impact and long-term capability building.

Month 1 (Diagnostic & Roadmap): I conduct a deep audit of your entire GTM function, your team, tech stack, processes, and performance. We conclude with a comprehensive 90 Day Strategic Roadmap that becomes our shared playbook.

Month 2 (Foundation & Pilots): We execute on the roadmap, launching foundational improvements to your brand messaging and deploying high-impact pilot programs, such as a new ABM campaign or an initial agentic workflow for sales research.

Month 3 (Scaling & Optimization): We analyze the data from our pilot programs, scale what's working, and establish a rhythm of continuous performance optimization. The goal is to create a repeatable process that your team can own.

How is success measured?

Success is measured through pipeline growth, revenue impact, and GTM alignment metrics. I work with your leadership team to define clear KPIs at the start of the engagement, no vanity metrics, only results that matter to your business.

What happens when the engagement ends? Is there a transition plan?

My primary goal is to make myself redundant. A successful engagement means I have built a sustainable growth engine and trained your team to operate it. We will have a clear transition plan from day one. When your company's scale and needs have grown to the point where a full-time executive is the right next step, I will help you write the job description, interview candidates, and ensure a seamless handover to your new permanent leader. My success is defined by your long-term, independent success.

What is a Fractional CMO, and how can it benefit my company?

A Fractional CMO is a senior marketing leader who works with your business on a part-time or project basis. Instead of hiring a full-time executive, you get strategic leadership and execution oversight without the overhead. You get the high-level thinking, planning, and accountability of a seasoned operator embedded in your company, focused on building a sustainable growth engine without the cost and commitment of a full-time executive hire. Engagements are structured to fit your needs, whether ongoing or short-term.

Why should we hire a Fractional CMO instead of a full-time leader?

This comes down to getting the right expertise for your specific stage of growth. Compared to a Full-Time Hire: Most companies in the $10M-$50M ARR range need senior strategic guidance but don't have 40 hours a week of executive-level work. A fractional engagement gives you access to the same caliber of talent as a $350k+ full-time SVP for a fraction of the cost, avoiding long-term overhead and equity dilution until you're truly ready for that scale.

Compared to an Agency: Agencies execute tactics. A Fractional CMO sets strategy, aligns marketing with business goals, and ensures all activities drive measurable impact. I don’t just deliver campaigns—I build the foundation, roadmap, and accountability that agencies follow.

What is the ideal company profile for this type of engagement?

My services are specifically designed for B2B technology companies that have found product-market fit and are facing the challenges of scaling. The most common trigger is that the growth engine has stalled; the founder-led sales and random acts of marketing that got you here are no longer sufficient to reach your next milestone, and you need a sophisticated, repeatable system to get there. A Fractional CMO brings structure and leadership during critical growth phases, so you scale smart without overspending.

Do you handle execution or just strategy?

I own the strategy and guide execution, working closely with your team or partners. For companies without internal marketing teams, I help build the right structure and recommend trusted specialists or agencies. The goal: ensure the strategy turns into results.

How quickly can we start seeing results?

Most companies start seeing strategic clarity and prioritized plans within the first 30 days. Execution results depend on your existing team and channels, but predictable growth frameworks start showing impact in 90 days or less.

What does a typical 90-day Fractional CMO engagement look like?

We operate in focused sprints designed for immediate impact and long-term capability building.

Month 1 (Diagnostic & Roadmap): I conduct a deep audit of your entire GTM function, your team, tech stack, processes, and performance. We conclude with a comprehensive 90 Day Strategic Roadmap that becomes our shared playbook.

Month 2 (Foundation & Pilots): We execute on the roadmap, launching foundational improvements to your brand messaging and deploying high-impact pilot programs, such as a new ABM campaign or an initial agentic workflow for sales research.

Month 3 (Scaling & Optimization): We analyze the data from our pilot programs, scale what's working, and establish a rhythm of continuous performance optimization. The goal is to create a repeatable process that your team can own.

How is success measured?

Success is measured through pipeline growth, revenue impact, and GTM alignment metrics. I work with your leadership team to define clear KPIs at the start of the engagement, no vanity metrics, only results that matter to your business.

What happens when the engagement ends? Is there a transition plan?

My primary goal is to make myself redundant. A successful engagement means I have built a sustainable growth engine and trained your team to operate it. We will have a clear transition plan from day one. When your company's scale and needs have grown to the point where a full-time executive is the right next step, I will help you write the job description, interview candidates, and ensure a seamless handover to your new permanent leader. My success is defined by your long-term, independent success.